Brand Marketing Manager (Kids Go to Market)
Core
Turn global brand strategy into tailored cross-channel go-to-market activations for LEGO products and IP franchises targeting children aged 6-12.
Role type
Senior Brand Marketing Manager (Kids Go to Market)
Builds
Unified global marketing campaigns and retail activations for LEGO product lines and franchises
Domain
Consumer Goods / Toys & Entertainment
Deliverable
product features
Required skills
Integrated marketing strategy, omnichannel activation, cross-cultural marketing adaptation, commercial insight analysis, stakeholder coordination, franchise strategy alignment
Preferred skills
FMCG or children's brand experience, multilingual capabilities, data-driven thinking
Technologies
OESP channels (Owned, Earned, Shared, Paid)
Responsibilities
Implement detailed OESP marketing activation plans for designated audiences; coordinate omnichannel activation elements to ensure campaign consistency; work closely with trade and shopper teams to align brand messaging and retail activation; connect with global Business Units to gather consumer insights and unify selling storylines; maintain partnership with Product Marketing Development to ensure go-to-market strategies reflect upstream franchise strategies.
Seniority
Senior, hands-on IC
