CareerPlan

Senior Manager, User / Innovation Research

Billund Project House, DKFull-time2026-10-30 → 2026-11-09
Hybrid

Core

Senior strategic leader owning the research and learning agenda for product and proposition innovation at the LEGO Group Creative Play Lab, embedding audience insight into development stages.

Role type

Senior Manager, People Leader (User/Innovation Research)

Builds

A trusted research and learning agenda across innovation projects; evidence-based recommendations guiding decisions to proceed, iterate, or discontinue concepts.

Domain

Toys industry / Product Innovation / User Research

Required skills

Mixed-methods research programme design, Qualitative research design and moderation, Insight synthesis, Stakeholder collaboration (design, marketing, engineering, strategy), Evidence-based decision making, Team coaching and development

Preferred skills

Research with children, Toys or entertainment industry experience, Digital research and synthesis platforms

Responsibilities

Own the research and learning agenda across multidisciplinary innovation projects, Lead end-to-end qualitative research design and insight synthesis, Develop and coach researchers within multidisciplinary teams, Collaborate with design, marketing, engineering and strategy stakeholders to drive decision-making, Situate user insights alongside commercial and operational constraints

Seniority

Senior Manager, People Leader