Head of Franchise - LEGO Art & LEGO Botanicals
Core
Drive strategic growth and innovation for LEGO Botanicals and LEGO Art, leading the transition of the LEGO brand from a children's toy to a design and creative medium for adults.
Role type
Senior IC Head of Franchise (Adult Consumer Group)
Builds
LEGO Botanicals and LEGO Art product portfolios and marketing strategies
Domain
Consumer Goods / Toys & Games / Adult Lifestyle & Interior Decor
Deliverable
product features
Required skills
Global brand strategy, B2C marketing, portfolio management, cross-functional leadership, strategic vision, human insight, creative innovation, audience-centric approach, intuitive decision-making, storytelling
Preferred skills
Art/Design/Fashion industry experience, global events marketing, partner/IP management, adult/women audience marketing
Responsibilities
Develop long-term strategies for LEGO Botanicals and LEGO Art, lead product portfolio and marketing strategy, oversee business strategy and execution, hold direct people leadership responsibility for global marketeers, co-lead the Adult Consumer Group organization
Seniority
Senior, hands-on IC with leadership mandate