Head of Franchise - LEGO Art & LEGO Botanicals
Core
Drive strategic growth and innovation for LEGO Botanicals and LEGO Art, leading the transition of the LEGO brand from a children's toy to a design medium for adult lifestyle spaces.
Role type
Senior IC Head of Franchise (Strategy & Business Development)
Builds
LEGO Botanicals and LEGO Art product portfolios and marketing strategies for the adult consumer group.
Domain
Consumer Goods / Toys & Games / Adult Lifestyle & Interior Decor
Deliverable
product features
Required skills
Global brand strategy, B2C marketing, portfolio management, cross-functional leadership, strategic vision, human insight, creative innovation, audience-centric approach, intuitive decision-making, storytelling
Preferred skills
Art/Design/Fashion industry experience, global events marketing, partner/IP management, adult marketing expertise
Technologies
None stated
Responsibilities
Develop long-term strategies for LEGO Botanicals and LEGO Art; Lead product portfolio and marketing strategy to shift brand perception; Oversee business strategy and execution to meet commercial objectives; Lead a team of global marketeers and cross-functional teams.
Seniority
Senior, hands-on IC with people leadership responsibility