Category Marketing Manager
Core
Develop long and short term strategy and business positions for NAPA's merchandise departments and manage strategic development and cross-functional communications for the category department.
Role type
Category Marketing Manager
Builds
Annual strategic marketing plans and cross-functional communication programs for merchandise categories
Domain
Retail / Automotive parts
Deliverable
product features
Required skills
Strategic planning, Budget management, Cross-functional collaboration, Project management, Data analysis, Supplier relationship management
Preferred skills
Integrated marketing planning, Creative asset briefing
Technologies
N/A
Responsibilities
Manage Category Marketing Budget, Develop annual strategic marketing plan based on competitive analysis and business goals, Ensure programs leverage accessible marketing channels across owned, earned, shared, and paid, Participate in strategic updates with suppliers, Work with creative to develop core creative ideas, Generate incremental marketing dollars from supplier teams, Serve as primary liaison between Category team and internal/external partners
Seniority
Mid-Senior, hands-on IC