Sr. Digital Marketing Specialist
Core
Own and manage website traffic growth through SEO, content, and social media efforts to drive organic traffic and lead generation.
Role type
Senior Digital Marketing Specialist (B2B IT Services)
Builds
Integrated digital visibility strategy across website, content, and social channels
Domain
B2B IT Services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
SEO (technical, transactional, organic lead generation), content strategy, social media execution, conversion funnel optimization, GA4, GTM, CRM tools
Preferred skills
Generative Engine Optimization (GEO) expertise, revenue-focused growth mindset
Technologies
GA4, GTM, CRM tools
Responsibilities
Manage end-to-end social media execution focused on click-throughs and website visits; Lead content strategy framework for blogs, pages, e-books, and assets; Establish continuous website optimization strategy for discoverability and user engagement; Act as central coordination point between SEO, content, design, and social media functions; Work closely with SEO consultants to align with latest SEO and GEO trends
Seniority
Senior, hands-on IC