商业化产品经理（J105637）
Core
Design and iterate commercialization strategies for Baidu Maps' local business to drive customer and revenue growth for C-end users.
Role type
Commercialization Product Manager (Local Business)
Builds
Local business marketing scenarios, traffic allocation strategies, and conversion mechanisms for Baidu Maps.
Domain
Internet / Local Services / Advertising
Deliverable
product features
Required skills
Commercial strategy design, Ad ecosystem knowledge (CPC/CPM/CPS/RTB/ADX/DSP), Data analysis (SQL), Algorithm understanding (CTR/CVR/Recall/Sorting), Product design & project management, Business acumen.
Preferred skills
Experience in search/info-feed/recommendation ads, Local industry marketing insights.
Responsibilities
Design commercialization models for local scenarios, Optimize traffic allocation and conversion strategies, Expand marketing scenarios based on merchant needs, Coordinate cross-functional teams to launch and promote product solutions.
