商业策略产品（J97457）
Core
Design platform, bidding, and traffic strategies for Baidu's overseas e-commerce advertising commercialization products to help merchants expand globally.
Role type
Senior Product Manager (Overseas E-commerce Advertising)
Builds
Overseas e-commerce advertising products and traffic monetization solutions
Domain
E-commerce, Programmatic Advertising, Global Markets
Deliverable
product features
Required skills
Programmatic advertising bidding mechanisms, Overseas e-commerce advertising product design, Data analysis, Business analysis, Product requirement documentation
Preferred skills
Experience with overseas advertising platforms, Experience with performance advertising
Technologies
Programmatic advertising systems
Responsibilities
Design traffic introduction, governance, and monetization schemes; Analyze pain points of merchants going global to identify budget opportunities; Collaborate with R&D, design, and operations teams to launch and optimize products; Monitor product performance and collect customer feedback to improve conversion rates.
