品牌营销专家- 电商业务部（J98865）
Core
Lead end-to-end brand strategy and integrated marketing campaigns for an e-commerce platform's AI capabilities, focusing on market penetration, brand perception, and converting complex technical value into clear customer messaging.
Role type
Senior Brand Marketing Manager (E-commerce & AI)
Builds
Large-scale integrated marketing campaigns, brand content assets (whitepapers, case studies), and social media matrix operations for AI products.
Domain
E-commerce / Artificial Intelligence / Digital Marketing
Deliverable
product features
Required skills
Brand strategy planning, integrated campaign management, cross-industry partnership negotiation, social media matrix operations, content creation (whitepapers, speeches, video scripts), data-driven optimization, AI tool proficiency.
Preferred skills
Experience with internet giants or AI tech products, KOL resource network, crisis management, rapid response to trending topics.
Responsibilities
Develop annual/quarterly brand marketing plans; execute full-link campaigns from strategy to review; manage external PR and content quality; build and operate social media account matrices; negotiate cross-industry collaborations; manage budgets and evaluate marketing ROI.
Seniority
Senior, hands-on IC