Content Marketing Manager - Industrial B2B
Core
Create content that earns the trust of executive audiences and translates complex technical concepts into narratives that drive awareness, pipeline, and product adoption for Siemens' enterprise AI platform.
Role type
B2B content marketing manager (industrial/engineering)
Builds
Blogs, articles, long-form content, video scripts, webinars, social media assets, how-to guides, research reports, solution briefs, white papers, and executive thought leadership.
Domain
Enterprise AI, Industrial Software, Manufacturing, Engineering
Deliverable
product features
Required skills
B2B content marketing, technical storytelling, SEO, content strategy, cross-functional collaboration, data analytics, industrial software knowledge
Preferred skills
Developer/practitioner audience marketing, Salesforce/Marketo/Ahrefs/SEMrush/WordPress, AI-powered writing tools, content workflow optimization
Technologies
Salesforce, Marketo, Ahrefs, SEMrush, WordPress
Responsibilities
Manage content creation across blogs, articles, long-form content, video scripts, webinars, and social media assets; Develop and oversee the production of how-to guides, research reports, solution briefs, white papers, and other high-value content assets; Manage relationships with freelance writers, agencies, and external contributors; Develop executive thought leadership programs including ghostwriting and speaking opportunities; Identify content opportunities and gaps through search intent analysis and competitive research; Track and report on key content performance metrics including organic traffic, engagement, MQL contribution, and pipeline influence.
Seniority
Mid-Senior, hands-on IC
