百度地图内容消费增长运营（J85212）
Core
Drive content consumption growth and user engagement for Baidu Maps via in-app strategies (UGC/PGC, POI, guides) and off-app channels (Xiaohongshu, Douyin, WeChat, Weibo).
Role type
Senior Content Growth Operations Manager
Builds
Content consumption ecosystem, user acquisition funnels, and engagement loops for a mapping and local life service platform.
Domain
Internet / Mapping / Local Life Services
Deliverable
product features
Required skills
UGC/PGC content strategy, user growth tactics, A/B testing, data analysis (SQL, Excel), cross-functional collaboration, incentive system design, growth hacking methodology.
Preferred skills
Experience with map/local life/tourism industries, Python/Tableau proficiency, knowledge of content products (Xiaohongshu, Douyin, Dianping), algorithm/recommendation system basics.
Responsibilities
Formulate and execute in-app and off-app content growth strategies; analyze user behavior to identify pain points and opportunities; design UGC incentive systems; plan and execute growth activities; monitor core metrics and iterate strategies; collaborate with product, tech, and marketing teams.
Seniority
Senior, hands-on IC
