Content Manager
Core
Build the content function from scratch to own content strategy, production, and optimization across web funnels, onboarding, in-product experiences, and retention initiatives for mobile apps.
Role type
Senior IC Content Manager (builder)
Builds
Scalable content architecture, personalized user journeys, and video content formats for mobile apps.
Domain
Consumer tech / Mobile apps
Required skills
Content strategy, user psychology, video production, content management systems, AI tools, A/B testing, vendor management, localization, conversion copywriting
Preferred skills
Subscription product experience, zero-to-one project launch, C1+ written English
Technologies
ChatGPT, Claude, CMS, video production tools
Responsibilities
Develop content strategy for web funnels and onboarding; create and edit high-quality content for English-speaking audiences; manage external vendors and production pipeline; track content performance and run A/B tests; build scalable content workflows and documentation.
Seniority
Senior, hands-on IC
