Product Manager, Aging Services Content
Core
Own the product vision and roadmap for caregiver-facing educational content and strategic partnerships to support families throughout long-term care journeys.
Role type
Product Manager (Content & Partnerships)
Builds
Digital content experiences, personalized content pathways, and educational programs for caregivers and families.
Domain
Healthcare / Aging Services / Digital Health
Deliverable
product features
Required skills
Product roadmap ownership, content strategy, cross-functional partnership, analytics interpretation, user experience design, mobile experience management, content lifecycle management, KPI development, experimentation, user research.
Preferred skills
Content operations, digital learning programs, AI-powered tools, personalization technologies, third-party partnership management, iOS/Android development.
Technologies
AI, Android, CMS, iOS, Mobile
Responsibilities
Define and execute content strategy for caregiver educational resources; build digital content experiences supporting long-term care journeys; develop personalized content pathways based on caregiver personas and needs; partner with Engineering, Design, Clinical, and Operations teams; evolve large-scale content ecosystems including videos and digital learning; use engagement data to prioritize initiatives; identify opportunities to apply AI and personalization; oversee content production workflows; establish standards for engaging digital content; create customizable educational programs; evaluate and manage external partnerships; define product requirements and success metrics; use analytics to improve engagement and caregiver outcomes.
Seniority
Mid-level, hands-on IC