Senior SEO Stratege (m/w/d)
Core
Develop, implement, and continuously optimize a holistic SEO strategy for a leading German online retailer of heating and climate technology.
Role type
Senior SEO Strategist (E-commerce)
Builds
Organic search visibility and traffic for a multi-brand e-commerce platform
Domain
E-commerce / Home Heating & Climate Technology
Required skills
Technical SEO, On-page optimization, Content SEO, Keyword research, Competitor analysis, SEO auditing, Data analysis, Project management, HTML/CSS/JavaScript basics, E-commerce systems knowledge, Generative AI tools usage
Preferred skills
English language proficiency, Experience with generative AI in SEO workflows
Technologies
Google Search Console, Google Analytics, SISTRIX, Ahrefs, Screaming Frog, MS Excel, HTML, CSS, JavaScript
Responsibilities
Develop and execute holistic SEO strategies, Plan and manage on-page, off-page, and technical SEO measures, Optimize content, categories, product pages, and landing pages, Create data-driven content strategies, Conduct technical SEO audits, Monitor SEO and GEO KPIs, Create reports and present recommendations, Support website relaunches and new features from an SEO perspective, Monitor search engine developments and AI search trends
Seniority
Senior, hands-on IC