新媒体内容营销专家（J100520）
Core
Create and operate content for Baidu Wenku's new media matrix to drive fan growth, brand visibility, and conversion.
Role type
Senior new media content marketing expert
Builds
Official social media accounts (focus on Video Accounts), brand IP content systems, and integrated marketing campaigns
Domain
Technology/Internet/AI industry + New Media Marketing
Deliverable
product features
Required skills
Video account operation, content scripting, video editing, social media trend analysis, integrated marketing campaign planning, IP persona building, AIGC tool usage
Preferred skills
Experience in consumer brands, cross-border collaboration, KOL/celebrity liaison
Technologies
AIGC tools, video editing software
Responsibilities
Manage content output and operations for the new media matrix; Upgrade official accounts and master platform algorithms; Plan and execute integrated marketing events and cross-brand collaborations; Analyze industry trends and competitor dynamics
Seniority
Senior, hands-on IC