网盘文库娱乐营销经理(J105868)
Core
Strategic entertainment marketing planning and execution for a cloud storage and document library platform, integrating ToB and ToC business attributes to drive brand volume and product penetration.
Role type
Senior IC entertainment marketing manager
Builds
Entertainment marketing campaigns, IP collaborations, and content integrations for cloud storage and document library products
Domain
Internet technology (cloud storage, document management) + Entertainment industry
Required skills
Strategic planning, resource negotiation, cross-functional collaboration, data analysis, project management, creative content integration
Preferred skills
Experience with SaaS tools, deep understanding of subcultures (anime, gaming), ability to convert niche trends to mass brand awareness
Technologies
N/A
Responsibilities
Develop comprehensive entertainment marketing strategies, manage high-value entertainment resource partnerships, integrate product features into entertainment content, execute full-cycle marketing projects, collaborate across product and sales teams, and analyze campaign performance metrics
Seniority
Senior, hands-on IC