内容营销增长(J104746)
Core
Drive user growth for Baidu Netdisk/Wenku content ecosystems by identifying feature selling points, leveraging social media marketing and search interception tactics, and collaborating with influencers to create high-quality content.
Role type
Content Marketing Growth Manager
Builds
User scale and engagement for cloud storage and document management products
Domain
Consumer Internet / Cloud Storage / Content Marketing
Deliverable
product features
Required skills
Social media marketing, Search engine optimization (SEO), Influencer management, Data analysis, Competitive analysis, Market trend tracking
Preferred skills
AI industry knowledge, Content strategy
Responsibilities
Analyze industry trends to combine with product features for user conversion, recruit and manage influencer relationships for content creation, execute social media and search marketing campaigns to boost user metrics.
Seniority
Mid-level, hands-on IC