品牌策略经理（J85097）
Core
Define brand positioning, value systems, and communication strategies aligned with corporate goals; analyze industry trends and consumer insights to guide long-term brand development and marketing execution.
Role type
Senior Brand Strategy Manager
Builds
Brand positioning frameworks, long-term development roadmaps, and integrated marketing campaigns
Domain
Technology / AI industry marketing
Deliverable
product features
Required skills
Brand strategy formulation, consumer psychology, market research, creative planning, project management from 0-1, cross-functional resource integration
Preferred skills
Experience in 4A agencies or internet companies, international brand experience, AI industry foresight
Technologies
NPS, brand asset research tools
Responsibilities
Lead brand positioning and value system definition; analyze industry trends and competitor dynamics; plan long-term brand evolution including extensions and rebranding; execute online and offline marketing campaigns; build and maintain brand knowledge bases
Seniority
Senior, hands-on IC