百度地图增长活动运营（J85205）
Core
Design and execute user growth strategies for a map product, focusing on acquisition, activation, retention, and viral expansion through lifecycle-based activity matrices.
Role type
Growth Activity Operations Manager
Builds
User engagement and stickiness for a map product via content scenarios, POI-based challenges, and local life promotions.
Domain
Internet / Map Services / O2O / Local Life
Deliverable
product features
Required skills
User lifecycle strategy, viral growth mechanics, data analysis (SQL/Excel), cross-functional project management, incentive design, A/B testing, stakeholder coordination
Preferred skills
Experience with map products (Baidu/Amap) or O2O platforms (Meituan/Dianping), familiarity with growth tools (H5, mini-programs), local merchant resource integration
Technologies
SQL, Excel, H5, Mini-programs
Responsibilities
Design user growth activity strategies covering acquisition, activation, retention, and viral loops; Plan and execute end-to-end online/offline campaigns including resource coordination and development tracking; Create thematic events tied to holidays and trending topics; Design user incentive mechanisms and social referral games to drive key behaviors; Monitor core metrics and optimize strategies via A/B testing; Collaborate with product, tech, and design teams to launch features; Integrate external resources like local merchants to enhance ecosystem value
