服饰行业营销中台（J82345）
Core
Design and execute marketing campaigns for the apparel category (women's, men's, sportswear, children's wear) to drive GMV and user growth during major sales events.
Role type
Category marketing manager (apparel)
Builds
Marketing calendars, campaign mechanics, and resource allocation rules for apparel category
Domain
E-commerce / Apparel retail
Deliverable
product features
Required skills
E-commerce marketing strategy, category management, budget allocation, market trend analysis, data analysis, consumer insight, project management
Preferred skills
Live streaming event experience, complex problem solving
Technologies
Data analysis tools, marketing automation platforms
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