用户增长产品经理（国际化）（J105981）
Core
Define user growth and brand awareness strategies for ApolloGo's international product, driving core metrics through GTM planning, user journey design, and brand positioning.
Role type
Senior Product Manager (User Growth & Brand Strategy)
Builds
ApolloGo international product features and go-to-market campaigns
Domain
Technology / Mobility / Internet
Deliverable
product features
Required skills
User research (qualitative & quantitative), GTM strategy, Brand positioning, Product strategy, Data analysis, Stakeholder management
Preferred skills
International business experience, 0-to-1 product launch, KOL marketing, Channel management
Technologies
N/A
Responsibilities
Define product value propositions and user conversion paths; Conduct market research and competitor analysis to identify target segments; Design and execute GTM strategies including KOL activities and paid media; Build and operate NPS and brand awareness measurement systems.
Seniority
Senior, hands-on IC