Regional Marketing and CRM Manager
Core
Drive marketing initiatives, market intelligence, and CRM strategies for the APAC region with a focus on China and Korea markets for a biotechnology company.
Role type
Regional Marketing and CRM Manager
Builds
Marketing campaigns, digital strategies, and market intelligence reports for the APAC region
Domain
Biotechnology / Life Sciences
Deliverable
product features
Required skills
B2B marketing strategy, market research and analysis, CRM management, digital marketing (WeChat), project management, campaign execution, Mandarin fluency
Preferred skills
Biotechnology industry experience, familiarity with digital marketing platforms
Technologies
Responsibilities
Conduct market research to analyze trends and competitor activities; manage marketing communications including conferences and events; lead digital marketing efforts focused on China and Korea; plan and execute marketing campaigns to generate leads; oversee website revamp projects
Seniority
Senior, hands-on IC