Product Marketing Manager
Core
Own and evolve product positioning and messaging for TRA Tracking, lead go-to-market activity, and build enablement to bring customer voice into product decisions.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, sales/partner collateral, and customer education programs for TRA Tracking
Domain
Market research and behavioral science
Deliverable
product features
Required skills
Product positioning, go-to-market strategy, cross-functional collaboration, content creation, enablement training, data-informed prioritization
Preferred skills
B2B product experience, brand tracking knowledge, agency partner enablement
Technologies
None stated
Responsibilities
Own and evolve product positioning and messaging; Test and measure positioning effectiveness; Lead go-to-market strategy for launches; Coordinate cross-functional launch activity; Build sales and partner collateral; Design and deliver enablement training; Create customer education across the lifecycle
Seniority
Mid-Senior, hands-on IC