Brand Growth Lead
Core
Own organic brand growth end-to-end, turning attention into audience and demand across social, content, community, creators, and culture for a physical AI robotics company.
Role type
Brand Growth Lead (IC)
Builds
Organic brand growth engine, social presence, content strategy, and cross-channel audience expansion for Standard Bots.
Domain
Robotics / Physical AI / Industrial Automation
Deliverable
product features
Required skills
Organic brand growth strategy, internet-native content creation, cross-functional stakeholder management, data-driven KPI definition, narrative storytelling, community and creator partnerships, experimental content formatting.
Preferred skills
Robotics and physical AI domain knowledge, new media format innovation, leadership-level strategic defense.
Technologies
Social media platforms, content management systems, analytics tools.
Responsibilities
Define and execute organic brand growth strategy across all channels; build and manage social media presence; partner with video producers to create high-velocity content; extend brand reach through creators and communities; translate internal complexity into external stories; measure and report on growth KPIs; experiment with content formats and tone; build brand function systems and cadence.
Seniority
Individual Contributor, building a function from the ground up