Product Marketing Manager, EV & Energy Services for B2B, Energy Aggregation Systems
Core
Define target customers, value propositions, and go-to-market strategies for new EV and energy services connecting mobility, charging, and energy management.
Role type
Product Marketing Manager (B2B Energy Services)
Builds
EV and energy aggregation services for mobility and charging infrastructure
Domain
Electric Vehicles (EV), Energy Management, Charging Infrastructure, Mobility
Deliverable
product features
Required skills
Go-to-market strategy, value proposition development, market positioning, customer insight generation, pricing and packaging strategy, launch planning, stakeholder collaboration
Preferred skills
EV and energy domain knowledge, PoC/MVP validation experience, revenue model design, sales enablement, partner ecosystem management
Technologies
EV charging systems, energy aggregation platforms, mobility software
Responsibilities
Refine business hypotheses through user interviews and PoCs; Develop value propositions and customer-facing selling points; Validate market acceptance and pricing; Create go-to-market and launch plans; Lead launch preparation and post-launch improvement activities
Seniority
Mid-Senior, hands-on IC
