[UPLIVE Company] Creative Strategist Lead
Core
Lead creative strategy, project management, and research for a Games & Apps portfolio, turning insights into production-ready concepts.
Role type
Senior Creative Strategist Lead
Builds
Creative plans and production-ready concepts for Games & Apps
Domain
Mobile Gaming / App Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Creative strategy, project management, playtesting, trend scanning, competitive research, AI tool evaluation, performance marketing analytics, cross-functional leadership
Preferred skills
Knowledge systems design, strategic planning, data-driven decision making
Technologies
AI tools, ad libraries, market research platforms
Responsibilities
Define creative vision and long-term direction; lead structured playtests to define USP and audience psychology; analyze creative performance metrics (CTR, CVR, IPM, CPI, ROAS); align UA, Product, and Creative teams; evaluate and adopt AI tools for research and workflow acceleration.
Seniority
Senior, hands-on IC
