User Acquisition Manager
Core
Manage operational aspects of user acquisition campaigns for mobile puzzle games, including funnel calculation, technical setup, and effectiveness analysis.
Role type
User Acquisition Manager
Builds
User acquisition campaigns for mobile puzzle games
Domain
Mobile gaming, Puzzle games
Required skills
Campaign operational management, Funnel calculation, Paid traffic profitability management, ARPU/Retention/LTV/eCPM/CPI dynamics analysis, Creative testing and scaling, Google Ads, Meta, Video Networks
Preferred skills
Ad-monetized word/puzzle games experience (IAA/Hybrid), Long LTV projects (180+ day payback), Emerging ad networks testing
Technologies
Google Ads, Meta, Video Networks
Responsibilities
Operational management of campaigns, Funnel calculation, Technical setup of campaigns, Analysis of advertising campaign effectiveness
Seniority
Mid-level, hands-on IC