UA Manager (Incent)
Core
Drive user acquisition strategy and execution for mobile puzzle games via incentivized/rewarded platforms (Mistplay, Adjoe, Exmox, Tapjoy) to maximize ROI and scale.
Role type
UA Manager (Incent)
Builds
Performance-driven UA funnels and scaled user acquisition campaigns for mobile games.
Domain
Mobile Gaming (Puzzle) / User Acquisition
Required skills
User acquisition strategy, rewarded/incentivized ecosystem knowledge, offer testing, pricing models, creative strategy, segmentation, LTV forecasting, partner relationship management, commercial frameworks, A/B testing, data analysis, MMP attribution (AppsFlyer, Adjust), auction mechanics understanding.
Preferred skills
None stated.
Technologies
Mistplay, Adjoe, Exmox, Tapjoy, AppsFlyer, Adjust.
Responsibilities
Own strategy, planning, and execution of user acquisition campaigns across rewarded platforms; Build and scale performance-driven UA funnels; Drive and scale partner relationships; Monitor and analyze acquired audience quality; Collaborate with creative team on ad creatives; Generate hypotheses and conduct A/B tests.
Seniority
Mid-level, hands-on IC