Vice President of Revenue Marketing
Core
Design, scale, and own the pipeline generation engine for enterprise and mid-market segments through orchestrated ABM, demand generation, and field marketing.
Role type
VP of Revenue Marketing (Senior IC)
Builds
Enterprise pipeline, ABM programs, field marketing campaigns, and partner co-marketing initiatives.
Domain
B2B SaaS / Influencer Marketing
Required skills
ABM strategy, enterprise demand generation, field marketing leadership, account-based marketing execution, cross-functional GTM alignment, executive reporting, team scaling, budget allocation, SaaS sales cycle management
Preferred skills
Experience with named-account programs, thought leadership creation, ecosystem partnership management
Technologies
6sense, Demandbase, TOFU, Marketo, HubSpot, Salesforce, Bizible, Marketo Measure
Responsibilities
Own enterprise pipeline contribution targets; build and lead ABM and field marketing teams; drive multi-threaded engagement with enterprise buying committees; partner with Sales on Joint Execution Plans; present pipeline performance to Executive Leadership; define KPIs for conversion and win-rate; champion pipeline measurement models.
Seniority
VP, strategic leadership & team management
