Vice President Marketing
Core
Define and lead the global brand and go-to-market strategy for operational intelligence software serving the agriculture industry.
Role type
VP of Marketing (B2B SaaS)
Builds
Global brand identity, category definition, and enterprise go-to-market plans for agricultural biosecurity and operational intelligence.
Domain
AgTech / SaaS
Required skills
B2B marketing leadership, brand strategy, go-to-market strategy, category definition, enterprise sales enablement, budget ownership, cross-functional leadership
Preferred skills
US market experience, agriculture industry knowledge, SaaS scaling experience
Technologies
None stated
Responsibilities
Lead a senior marketing team across PR, digital, campaigns, and product marketing; set global brand strategy and category positioning; drive pipeline generation through ABM and events; manage marketing budget and attribution; partner with Product and Revenue on launches.
Seniority
Executive, hands-on IC