Digital Content Strategist
Core
Lead strategy, design, and delivery of personalized content for future student journeys across UNSW's digital ecosystem using Adobe Experience Cloud.
Role type
Senior Digital Content Strategist (Strategy & Hands-on Delivery)
Builds
Personalized student journeys, scalable content models, and reusable content frameworks for the future student lifecycle.
Domain
Higher Education Marketing & Digital Experience
Required skills
Content strategy, Adobe Experience Cloud (AEM, AJO, CJA), customer journey mapping, data-driven experimentation, SEO, content governance, stakeholder influence, agile project management
Preferred skills
Team leadership/coaching, omnichannel experience design, AI search integration
Technologies
Adobe Experience Manager (AEM), Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA)
Responsibilities
Lead content strategy for personalized student journeys; Develop and optimize content for automated, data-driven journeys; Partner with teams to define content requirements; Build reusable content models and governance frameworks; Use analytics to improve engagement and conversion; Collaborate with SEO, UX, and digital teams on best practices; Coach team members to build digital content capability
Seniority
Senior, hands-on IC with potential team leadership