Data Analyst: Offsite Search Optimisation
Core
Build measurable foundations to track visibility, traffic sources, and performance across SEO and Generative Engine Optimization (GEO) for external discovery platforms.
Role type
Senior Data Analyst (SEO/GEO)
Builds
Internal tools for SEO/GEO enablement, unified models of landing pages, and frameworks for external discoverability.
Domain
Ecommerce, Search, SEO, Generative AI
Deliverable
dashboards & analysis
Required skills
SQL, Python (pandas, numpy, requests), ETL/ELT workflows (PySpark), API integration (OAuth2, GA4, Google Search Analytics), data extraction from non-structured data
Preferred skills
BigQuery, JS execution basics (SSR/CSR), SEO fundamentals, BI systems (Looker, Metabase, Superset), logs or event handling systems
Technologies
PySpark, GA4, Google Search Analytics API, BigQuery
Responsibilities
Build architecture to run technical checkups on customer websites and provide optimization recommendations; Partner with Product teams to adapt enriched content for SEO/GEO; Define an SEO/GEO enablement layer with tools and playbooks; Create a unified model of landing pages; Run the adoption process of best practices to other teams
Seniority
Mid-to-Senior, hands-on IC
