Senior Product Marketing Manager
Core
Own positioning, messaging, and solution architecture for SoSafe's priority segments (defined by geography, industry, lifecycle stage, or Human Risk maturity) to drive win rates and market penetration.
Role type
Senior Product Marketing Manager (Segment & Solutions)
Builds
Segment-specific value propositions, solution sets, SPICED-aligned talk tracks, and scalable field assets (briefs, demo scripts, battle cards) for cybersecurity awareness platforms.
Domain
Cybersecurity / Human Risk Management / B2B SaaS
Deliverable
product features
Required skills
B2B SaaS product marketing, segment/solutions marketing, buyer-centric copywriting, competitive intelligence, AI tool fluency, cross-functional stakeholder alignment
Preferred skills
Cybersecurity or HR tech domain expertise, solution set and commercial packaging definition, structured pre-launch validation experience
Technologies
AI tools for research, messaging iteration, and content generation
Responsibilities
Develop segment-specific value propositions and solution architectures; Create SPICED-aligned talk tracks and reusable field assets; Partner with Commercial CoE on pricing and packaging; Validate messaging through rep feedback and customer interviews; Track asset utilization and segment performance metrics.
Seniority
Senior, hands-on IC
