Senior Performance Marketing Manager
Core
Own performance strategy, campaign execution, optimization, and analytics across paid media to drive measurable business growth by connecting marketing investments to qualified sales opportunities and recurring revenue.
Role type
Senior Performance Marketing Manager (B2B SaaS)
Builds
Scalable marketing programs and campaigns for a fraud prevention B2B SaaS company
Domain
B2B SaaS, Performance Marketing, Demand Generation
Required skills
Paid media strategy, campaign optimization, A/B testing, full-funnel marketing, account-based paid media, team management, revenue attribution, data analysis
Preferred skills
HubSpot, Vector, Salesforce, Sigma
Technologies
Google Analytics, Google Ads, LinkedIn Ads, Slack, Google Workspace, Zoom
Responsibilities
Manage paid advertising across LinkedIn, Google Ads, Reddit, YouTube, X; Collaborate with Growth Marketing, ABM, and SEO teams; Report on budget attainment and ROI; Partner with RevOps for attribution and data quality; Establish daily campaign optimization practices; Conduct weekly performance reviews; Develop revenue attribution reporting; Monitor campaign budgets and pacing; Identify new platforms and audience segments; Develop experimentation roadmap; Own email marketing program; Manage and develop a small team; Translate marketing data into business recommendations
Seniority
Senior, hands-on IC with team management
