Senior Brand&Growth Manager-ANZ
Core
Lead brand-led growth and strategy for Binance Australia, ensuring global brand standards are localized for the Australian market while driving measurable growth outcomes.
Role type
Senior Brand & Growth Manager (Marketing)
Builds
Localized brand presence, integrated marketing campaigns, and consumer-friendly messaging for a global crypto exchange in Australia.
Domain
Fintech / Cryptocurrency / Regulated Financial Services
Deliverable
product features | brand strategy | integrated campaigns
Required skills
Brand strategy & positioning, Integrated campaign planning & execution, Local market adaptation, Agency management, Regulatory compliance navigation, Stakeholder management, Performance marketing, Brand health analytics
Preferred skills
Experience in financial services or crypto, Global-to-local brand adaptation, Creative brief development
Technologies
ATL, BTL, Digital channels, Paid media, Owned media, Earned media
Responsibilities
Own and evolve brand strategy aligned with global standards; Translate complex crypto concepts into clear messaging; Lead end-to-end integrated campaigns; Partner with PR, legal, and compliance teams; Manage local agencies and creative partners; Track and report on brand health metrics.
Seniority
Senior, hands-on IC