Influencer Marketing Manager (Lifestyle)
Core
Develop and execute Influencer Marketing strategies for Lifestyle accounts (Fashion, Beauty, Luxury, Travel, etc.) for global clients, managing budgets over $8M MXN and leading campaigns from planning to reporting.
Role type
Influencer Marketing Manager (Lifestyle)
Builds
Influencer campaigns, UGC programs, creator-led events, and brand activations for Lifestyle brands.
Domain
Marketing / Influencer Economy / Lifestyle
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Influencer Marketing Strategy, Talent Scouting, Creative Brief Development, Negotiation, UGC Program Management, Budget Management, Campaign Optimization, Client Management, Event Coordination, Advanced English
Preferred skills
Knowledge of Mexican Lifestyle influencer ecosystem, Experience with Luxury/Beauty/Travel categories, Team Leadership
Technologies
None stated
Responsibilities
Define campaign objectives, audiences, platforms, and KPIs; Scout and select influencers/creators; Negotiate fees, deliverables, and contracts; Develop creative briefs and content territories; Lead campaigns through production and reporting; Manage UGC programs and creator events; Analyze performance metrics (ROI, engagement, etc.) and optimize spend; Maintain client relationships and present strategic recommendations.
Seniority
Mid-Senior, hands-on IC