Social Media Manager
Core
Lead Oroton's organic social media and talent strategy across Boutique and Outlet channels, managing influencer partnerships and content for Meta, TikTok, and YouTube.
Role type
Senior Social Media Manager (Fashion/Lifestyle)
Builds
Organic social campaigns, influencer content, and talent partnerships for a premium Australian fashion brand.
Domain
Fashion, Luxury Lifestyle, Digital Marketing
Deliverable
product features
Required skills
Social media strategy, influencer management, content calendar management, budget management, team mentorship, stakeholder management, commercial acumen
Preferred skills
Experience in premium fashion/beauty/lifestyle, contract negotiation, cultural trend analysis
Technologies
Meta, TikTok, YouTube
Responsibilities
Lead organic social media strategy across Meta, TikTok, and YouTube; Own the social content calendar aligned to campaigns and product launches; Oversee content creation to reflect brand heritage; Develop and execute influencer and creator strategy; Lead talent partnerships and budget management; Mentor the Social Media & Talent Executive; Collaborate with Marketing, PR, Retail, and E-Commerce teams; Monitor performance and use insights to inform strategy.
Seniority
Senior, hands-on IC with leadership responsibilities