Ads Specialist (Media Buyer)
Core
Execute and optimize paid advertising campaigns, ensuring accuracy, consistency, and strong account performance for clients.
Role type
Ads Specialist (Media Buyer)
Builds
Paid advertising campaigns across digital platforms
Domain
Digital advertising / Marketing
Required skills
Campaign management, Budget management, Targeting, Creative management, Performance monitoring, Data analysis, Platform configuration, Process adherence
Preferred skills
Google Ads, Meta Ads, Campaign reporting, Automotive marketing, Dealership environments
Technologies
Google Ads, Meta Ads
Responsibilities
Build, launch, update, and maintain advertising campaigns; Manage campaign adjustments involving budgets, targeting, creatives, offers, and platform configurations; Monitor campaign performance, delivery, pacing, and overall account health; Identify unusual performance changes, emerging trends, potential issues, and optimization opportunities; Escalate concerns requiring strategic input; Collaborate with Customer Success Managers by communicating campaign updates and insights; Verify campaign accuracy and maintain organized accounts.
Seniority
Junior to Mid-level, hands-on IC