Direct Marketing Specialist
On-site
Core
Develop and implement direct mail and email campaigns to acquire and retain donors for a children's education charity.
Role type
Direct Marketing Specialist
Builds
Direct mail appeals, newsletters, and eDMs
Domain
Non-profit / Direct Marketing
Required skills
Direct marketing campaign management, agency management, budget management, data segmentation and targeting, print and digital production management
Preferred skills
Experience integrating direct marketing with above-the-line campaigns
Technologies
Direct mail systems, Email marketing platforms, Data segmentation tools
Responsibilities
Develop briefs for data and creative agencies, manage data aspects including segmentation and targeting, oversee print and mailhouse production, manage digital team for eDM production, optimize response rates through test & learn outcomes