Direct Marketing Project Manager
Core
End-to-end management of data-driven direct marketing campaigns, serving as the key client contact and translating business needs into actionable production plans.
Role type
Senior Direct Marketing Project Manager
Builds
Data-driven direct marketing campaigns (direct mail, data processing, programming, tabulation)
Domain
Direct Marketing / Data Operations
Required skills
Client relationship management, project scope and delivery management, data processing and programming knowledge, cost and profitability analysis, cross-functional coordination, quotation preparation, risk management
Preferred skills
Understanding of postal services and DSA providers, commercial judgment
Technologies
Microsoft Word, Excel, PowerPoint
Responsibilities
Build and maintain strong client relationships; interpret client instructions and translate them into internal briefs; manage multiple concurrent campaigns including schedules and scope changes; coordinate with cross-functional teams and third-party suppliers; lead campaign operations involving data processing and direct mail production; monitor quality, cost, and profitability; negotiate with clients and suppliers on timing and delivery.