Senior Product Marketing Manager
Core
Lead go-to-market efforts and launch strategies for a suite of procurement products serving specialty trade contractors.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Procurement platform connecting contractor field teams, office teams, and suppliers
Domain
Construction industry + B2B SaaS procurement
Deliverable
product features
Required skills
Product launch strategy, solution positioning, market intelligence, sales enablement, content creation, demand generation, adoption analytics, industry research
Preferred skills
Construction industry experience
Technologies
None explicitly stated
Responsibilities
Own product and feature launches including positioning and adoption campaigns; Develop solution, product, and industry messaging; Build competitive and market intelligence programs; Partner with Product to understand roadmap and share insights for feature prioritization; Develop proof points through case studies and testimonials; Create content supporting demand generation and sales; Analyze product adoption metrics and marketing performance; Conduct industry research
Seniority
Senior, hands-on IC
