Product Marketing Manager - Launches & Adoption
Core
Lead end-to-end product launches and adoption for an AI platform enabling real estate legal work, translating complex capabilities into clear market stories.
Role type
Product Marketing Manager (Launches & Adoption)
Builds
AI platform for real estate legal transactions (due diligence, drafting, negotiation)
Domain
Real Estate / Legal Technology / AI
Deliverable
product features
Required skills
B2B SaaS product marketing, end-to-end launch ownership, positioning and messaging, cross-functional collaboration, data-driven decision making, global team collaboration, AI tool proficiency
Preferred skills
Experience with product adoption tools (Intercom, Pendo, Appcues, Beamer)
Technologies
Intercom, Pendo, Appcues, Beamer
Responsibilities
Lead go-to-market strategy and execution for a portfolio of product launches; Manage and evolve the launch framework and calendar; Develop positioning and messaging for complex product capabilities; Drive awareness and adoption through in-product messaging, email, and changelog; Own and manage the external product changelog; Partner with Product and Customer Support to evolve the Help Centre; Measure launch impact via awareness, activation, and adoption metrics.
Seniority
Mid-Senior, hands-on IC