Performance Marketing Manager
Core
Manage paid marketing programs across the funnel to grow Product-Led Growth (PLG) and Self-Serve business for B2B and B2C audiences.
Role type
Senior Performance Marketing Manager
Builds
Paid media campaigns and performance marketing strategies
Domain
Cybersecurity / SaaS
Required skills
performance marketing, growth marketing, user acquisition, paid social, affiliates, display, programmatic, app-focused, influencer marketing, marketing analytics, campaign optimization, cross-functional collaboration, B2C/prosumer audience experience, SaaS product experience, LTV and CAC analysis, AI-enabled tools, automated workflows
Preferred skills
AI agents, automated workflows
Technologies
advertising platforms, marketing analytics tools, AI agents, automated workflows
Responsibilities
Contribute to PLG and Self-Serve performance marketing strategy, manage assigned paid channels from awareness through conversion, launch and optimize campaigns, build vendor relationships, monitor leading and outcome indicators, design and run experiments, use AI agents to improve execution and reporting, collaborate with cross-functional partners
Seniority
Senior, hands-on IC
