Manager Marketing, MCG
Core
Lead marketing strategy and execution for hospitality, retail, events, and premium experiences at the Melbourne Cricket Ground (MCG) to drive brand growth and revenue.
Role type
Manager, Commercial Marketing
Builds
Integrated marketing campaigns, brand visibility, and guest engagement programs for hospitality venues, food and beverage, retail, and major events.
Domain
Hospitality & Sports Events
Deliverable
product features
Required skills
Integrated marketing strategy, multi-channel campaign management, commercial acumen, agency management, budget management, content calendar creation, performance analytics, stakeholder management, market opportunity identification
Preferred skills
Hospitality or tourism experience, Marketing or Business qualifications
Technologies
Marketing platforms, reporting tools, performance analytics platforms
Responsibilities
Develop and deliver integrated marketing strategies; Lead multi-channel campaigns across digital, social, venue, and traditional channels; Create and manage content calendars and promotional campaigns; Collaborate with external agencies and partners; Monitor, analyze, and report on marketing performance; Identify new market opportunities to grow audience engagement and revenue
Seniority
Manager, hands-on leadership