Staff Growth Marketer
Core
Build and own the product-led growth motion to turn clinicians into daily users and drive enterprise expansion.
Role type
Staff Growth Marketer (Product-Led Growth)
Builds
End-user acquisition, activation, engagement, and expansion for a healthcare AI platform.
Domain
Healthcare / Generative AI / SaaS
Deliverable
production ML models
Required skills
Product-led growth strategy, paid marketing (social, search, programmatic, OOH), experimentation design, funnel analysis, B2C instincts in B2B, internal tool building with AI
Preferred skills
Healthcare domain experience, self-serve/freemium motion experience, referral loop expertise
Technologies
Google, social platforms, programmatic networks, OOH, AI tools
Responsibilities
Define PLG roadmap and align with Product/Sales/RevOps; Own the end-user funnel from first touch to habitual use; Run high-velocity experimentation program; Manage paid marketing budget and channels; Connect bottoms-up adoption to enterprise pipeline; Build measurement foundation for PLG; Pioneer new methods with AI; Advise broader marketing team on growth
Seniority
Staff, hands-on IC with mentorship
