Analista de Canais Digitais Sênior (Vaga Mista)
Core
Senior Digital Channels Analyst bridging digital product, customer experience, and data analytics to optimize mobile app performance and customer journeys.
Role type
Senior IC Digital Channels Analyst
Builds
Mobile application performance improvements and digital customer experience strategies
Domain
Digital Product / Customer Experience / Data Analytics
Deliverable
product features
Required skills
Funnel analysis, A/B testing design, Hypothesis formulation, Data-driven decision making, Digital communication strategy, Stakeholder collaboration, Agile methodology, SQL (preferred), Excel
Preferred skills
Postgraduate studies or MBA in Data/Digital Marketing/Business Intelligence, UX principles knowledge
Technologies
SQL, Excel
Responsibilities
Connect business strategy with daily squad work using data to guide decisions; Monitor digital customer journeys and in-app communication strategies; Track and analyze key indicators like engagement, conversion, and retention; Analyze application navigation funnels to identify friction points; Design and validate hypotheses for experience improvements; Support backlog prioritization based on business impact; Translate analytical findings into actionable recommendations.