B2C Marketing Project manager - (M/W/X)
Core
Own and develop B2C strategy, offer mix, and daily attractivity topics across European markets to drive brand activation and member engagement on Veepee's e-commerce platforms.
Role type
B2C Marketing Project Manager (Strategy & Operations)
Builds
B2C marketing campaigns, member engagement initiatives, and product/business launches across European Veepee platforms.
Domain
E-commerce / Fashion & Lifestyle / Digital Marketing
Deliverable
product features
Required skills
B2C strategy development, project management, data analysis, digital marketing, consumer behavior insight, campaign execution, cross-functional collaboration, budget management, KPI tracking
Preferred skills
A/B testing, personalization strategies, CRM integration, agency management, local market adaptation
Technologies
Microsoft Office Suite, G Suite, Boom, Mixpanel, Microstrategy, Neolane
Responsibilities
Analyze and develop B2C strategy and offer mix; define and implement B2C project activation plans; optimize homepage merchandising and banner visibility; collaborate with UX and data teams to improve member experience; track KPIs and analyze campaign performance; coordinate product launches and events; manage budgets and ensure ROI.
Seniority
Mid-Senior, hands-on IC