Web Marketing Manager
Core
Lead SEO execution, conversion rate optimization, experimentation, technical web delivery, and digital analytics for a multi-brand website ecosystem spanning 200+ sites.
Role type
Senior IC Web Marketing Manager
Builds
Digital marketing performance and user experience across a large portfolio of websites
Domain
Digital Marketing / Web Analytics / SEO
Required skills
SEO execution, conversion rate optimization (CRO), A/B testing, Google Analytics 4 (GA4), technical web delivery, data analysis, team leadership, project management
Preferred skills
Answer Engine Optimization (AEO), AI-powered search, UX/UI knowledge, multi-brand environment experience
Technologies
GA4, Optimizely, Domo, Google Search Console, Google Business Profile
Responsibilities
Lead website projects from requirements through UAT and implementation; Act as liaison between Marketing and IT; Maintain technical SEO health; Own CRO and experimentation roadmap; Extract and analyze performance data; Manage and mentor a team of analysts
Seniority
Senior, hands-on IC with team leadership