Senior Performance Creative Strategist
Core
Lead creative strategy and execution for client accounts, turning audience insights and campaign data into concepts, production, and testing to improve paid advertising performance.
Role type
Senior Performance Creative Strategist
Builds
Paid advertising creative assets (hooks, scripts, concepts) for client accounts
Domain
Performance marketing and advertising technology
Required skills
Creative strategy, concepting, scriptwriting, storytelling, data analysis, client management, production workflow management, brainstorming, mentoring
Preferred skills
Consumer brand or app advertising, UGC/creator direction, AI creative tools, high-growth startup experience
Technologies
AI creative tools
Responsibilities
Own creative strategy and serve as primary creative contact for assigned clients; Translate client goals and performance data into creative strategies and test plans; Develop concepts and scripts across hooks, angles, formats, and storytelling approaches; Guide internal content teams and external creators with clear briefs and production feedback; Partner with editors to deliver high-quality creative assets; Analyze creative results to shape future tests and iterations; Manage multiple client accounts and production workflows; Lead brainstorms, present recommendations to clients, and mentor fellow creatives; Stay current with culture, platform trends, and emerging creative tools.
Seniority
Senior, hands-on IC
