Media Network Insights Analyst
Core
Analyze digital advertising campaign performance and ROI using Dollar General's first-party data to provide actionable insights and reporting for Fortune 500 clients.
Role type
Client-facing media insights analyst
Builds
Campaign reports, ROI stories, and strategic recommendations for digital advertising solutions
Domain
Retail media / Digital advertising
Deliverable
dashboards & analysis
Required skills
Data analysis, storytelling, digital marketing KPIs, Excel, Tableau, SQL, database architecture
Preferred skills
Marketing mix modeling, multi-touch attribution, Power BI, Google Ad Manager, The Trade Desk, Python
Responsibilities
Lead campaign reporting and end-of-campaign insights; assist with ad-hoc analyses and data pulls; transform datasets into actionable insights; evaluate cross-network campaign trends; collaborate with sales and media buying teams
Seniority
Junior to Mid-level, hands-on IC
