Product Marketing Manager - Onboarding
Core
Act as the quarterback for Plaid's onboarding strategy, building a clear, compelling onboarding narrative and go-to-market (GTM) strategy to drive adoption and growth.
Role type
Product Marketing Manager (Onboarding)
Builds
Onboarding GTM programs and unified product narratives for Plaid's developer-facing financial tools
Domain
Fintech / B2B Technology
Deliverable
product features
Required skills
Product marketing strategy, product-market fit validation, cross-functional partnership, roadmap influence, funnel metrics analysis
Preferred skills
Fintech or B2B technology experience, customer insight generation
Technologies
Funnel metrics tools
Responsibilities
Lead onboarding positioning and messaging across products; Identify and validate product-market fit through customer insight, data, and experimentation; Partner cross-functionally with Product and Marketing to launch and scale products; Influence roadmap decisions by advocating for customer needs and market signals
Seniority
Mid-Senior, hands-on IC